Scientific Discovery - Molecular Repair
When hair is damaged, its molecular structure, composed of peptides, becomes compromised. But most peptides are too large to be re-injected into the fiber, making the damage virtually irreversible. Scientific Discovery - Absolut Molecular Repair. Repairs 2 years of damage in just one use*. For the first time, L'Oréal Advanced Research has managed to break down peptides to inject their components separately into the fiber**. Once inside, they reform and rebuild the hair's macromolecular structure***.
Patented Technology
This patented shampoo, formulated with a 5 Amino Acid Bond Repairer, repairs the hair's macromolecular structure*. Hair becomes stronger and more nourished, with more elasticity and natural movement**** and 86% hydration*****.
Professional Formula
Sulfate-free******, the luxurious texture of the formula transforms into a rich foam that cleanses, detangles and provides hair with a high level of care.
Recommended for All Damaged Hair
For all textures of damaged, colored, bleached and natural hair.
Co-developed by Hair Repair Professionals
This range was co-developed with 3 hair repair specialists:
- Adina Pignatare @adina_pignatare from the USA.
- Mike Julliard @loungecut from France
- Barbara Rabelo @barbararabelo_ from Brazil
*Instrumental test on macromolecular structure Fiber repair after application of shampoo serum mask without rinsing. **Amino acids and bond repairer. ***Instrumental test after 15 applications of shampoo serum mask without rinsing. ****Consumer test after 2 weeks of application of shampoo serum mask without rinsing. *****Instrumental test. ******Free of sulfated surfactants.
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